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Karen Petrou: The Banking Lobby’s New Battlefield
Last week, a Semafor article argued that bank lobbying has lost its punch. Maybe, but before one reaches that conclusion, it’s important also to recognize that banking as an industry has also lost some of its punch while virtually every traditional business sector is bewildered day after day by the manner in which this Administration steps into markets to anoint winners and losers. Mr. Trump doesn’t much like banks, especially big ones, and this is not a problem a new PAC can solve.
Until recently, banks big and small had secure market niches and largely lobbied against each other because no one else meaningfully competed against banks. Bankers were big men (yes, they mostly were men) in each city and town and thus among each Member of Congress’ most important constituents. Due to this, smaller banks almost always beat big banks because what were then tens of thousands of small bankers were a critical presence in almost every district even though the Senate often took big banks’ side because the biggest cities had the biggest banks with the deepest pockets.
Very little lobbying was partisan because most of it was hometown-dependent, not ideological. This approach to advocacy was relatively inexpensive because banks generally relied on themselves and their trade associations, not contributions, in-house lobbyists, hired guns, PR campaigns, extensive analytics, and all the costly appurtenances of modern advocacy.
The power of incumbency once was manifest, but it has dramatically ebbed in the face of new competitors willing to spend as …